An all-natural skincare system created specifically for babies and kids was interested in reaching Moms with babies and young children who shared their natural and organic focus. Their main goal was to create a positive association for and awareness of their brand, so that it would stand out on retailer shelves.

The Brand’s Challenge: Locating the right influencers for their brand and coming up with a fun and interactive way to introduce them to the line of products.

BSM Media’s Solution:

• BSM Media leveraged our relationships with mom influencers to recruit 100 “green” moms to host MommyParties, sponsored by the brand
• Moms were provided with party kits to host at least 10 Moms at an in-home event, including product samples, themed/games activities, recipes and coupons to distribute to their guests

The Results:

• 81% of those who attended the party reported intentions to purchase the brand’s products in the future
• 96% of those who attended a party have visited the brand’s website
• Through the parties, the brand was able to directly connect with 1,000+ like-minded moms
• Post-party exposure through blog posts, Twitter and Facebook reached nearly 250,000 additional consumers

For brands looking to create long-term, interactive relationships with consumers, BSM Media has vast experience in creating advocacy programs that encourage and reward ‘Word of Mom’ activity among influencers to drive sales and expand brand loyalty. When a popular children’s allergy medicine brand wanted to provide support to moms of allergy sufferers, BSM Media created an interactive platform via a private Facebook group where these moms could share suggestions, stories and tips related to managing their children’s allergies. Members are provided with a tool kit from the brand, which includes product samples and branded items to share with their offline friends and peers. Group members are also invited to participate in online and offline events, that align with key allergy seasons. In the first quarter of the program, results included:

Results

• More than 100+ postings per month in the private Facebook group
• 650,000+ online impressions from Facebook and blog posts
• 70% say they talk to other parents about allergies at least once a week since joining the brand’s Mom Crew
• 72% say they are more loyal to the brand, from having been a part of the Mom Crew
• 85% have purchased the brand’s product since being a part of the Crew
• The group expanded to 500 members in 2012 and is projected to reach more than 4,250 moms through direct word of mouth communication.

BSM Media was approached by a popular technology brand with the objective of driving sales of one of their printers at a national big box retailer. BSM Media recruited 50 power moms to receive the printers and to create videos and blog posts talking about the printer and its benefits. The response to the campaign was overwhelmingly positive.

Results

– 13.9 million campaign impressions
– Over 8,000 video views
– Select mom video reviews were featured on the big box retailer’s website, gaining moms international exposure
– Revenue uplift during campaign period vs previous 5 week non-promoted baseline
– Sales increased by 39% in stores and 195% online
– Website traffic and sales conversion directly attributable to BSM Media’s campaign
– Page views; unique visits; page, media, and action clicks increased during campaign period

For the Green Lantern parties, MommyParties turned to a new and exciting pool of party hosts- Dads! Comic-book enthusiast dads were offered the opportunity to host a Green Lantern party for their sons and his friends, to introduce the new line of movie-themed toys from Mattel . With interactive toys and themed activities, the parties proved to be a great bonding experience for the Dad hosts, who enthusiastically immersed themselves in the Green Lantern universe!